Cornell University’s research suggests, “A one-point swing on Travelocity’s five-point rating scale sways room rates by 11 percent on average.”
This is the impact of travel reviews on hotels. Hotels can achieve more bookings if they receive positive reviews from their guests. Travel reviews help hotels gain a decent reputation and it simultaneously helps the guests ease their booking decision. Review sites give searchers the liberty to access information from the peers regarding the property. Every traveler wants to know where they are going to stay before they book and isn’t that a practice all of us follow? If a guest has had a bad experience at your hotel, you can expect that review being shared to other potential guests, thereby deterring them from choosing your hotel.
So, what is the one common thread among the hotels that receive rave reviews? They are all well-organized. In the past, being organized could mean a number of different things. Whatever worked for a particular property was OK – but with the abundance of technological tools available today, those properties that stand out are the ones that fully utilize technology to manage their operations and distribution. Between property management systems and integration, staying organized can be easier than ever with less room for human error.
If you want your property to shine brighter than the rest, make sure that you are ahead of the times. Stay on top of the organization and management of your property and guests will appreciate the efforts. Some of the most influential reviews are those that are found on consumer sites like TripAdvisor and Yelp, so it is vital that you please your customers to the best of your ability. If you meet their standards you may receive high marks, but falling short of expectations can tarnish your reputation for years to come.
Posted in Uncategorized | Tagged hotel booking software, hotel booking system, Hotel PMS, hotel reviews, Property Management Systems, travel reviews | Leave a Comment »
In a competitive world there is no space for under-performing properties or assets that slow you down. Hotels are beginning to withdraw themselves from the cord that holds them back or pulls them down from being on top.
This practice of de-cording is known as de-flagging. De-flagging helps hotels stay on track or achieve their full potential. In simple terms, de-flagging is the practice where hotel operators become independent from their big brand franchisers. This is fast becoming a common trend among hoteliers these days whether it is in accord to the hotel chain or the individual property. Few hotels are leaving their flagship owners with the idea to become a successful independent property while others are being sidelined by big brands.
These are the most common reasons for de-flagging of hotels:
- The economic slump – Many hotels are not able to get themselves back on track post the high operational costs that they once did. Hence, hotels that do not want to make cut backs end up exploring other options.
- Need for an independent outlet – When a hotel is associated with a big brand, the hotel has to adhere to specific standards and rules. Those hotels that do not want to adhere to stricter policies end up establishing their own brand.
- Crunching numbers – Many hotels realize that they can do better as a separate entity than being associated or dependent on branded hotels.
- Going boutique - Since the boutique hotel market is attractive and profitable, many hotels make the switch when they have enough funds.
- Reputation at stake – If a hotel feels that their reputation is at jeopardy or don’t want to be associated with a particular brand, they de-flag themselves and set up a brand new independent hotel.
When a hotel de-flags on its own or is de-flagged, they should start from scratch and make sure strong business practices and an organized front desk is implemented. One should remember that staying on top of the trends or providing quality service is extremely important to establish the brand name in the market. De-flagging doesn’t necessarily mean a doom for hotels as a split from flagship has its own advantages if the property is well-equipped for a new battle in the market.
Hotelogix provides vital tools like PMS and Distribution System to help these hotels start another innings. Try Hotelogix PMS, which is now available in a ‘free forever’ plan.
Posted in Uncategorized | Tagged centralized distribution system, de-flagging, deflagging, flagging, Hotel Reputation, hotels, pms | Leave a Comment »
Legacy systems have some disadvantages
1. High initial capital investment
2. Online integration issue
3. Maintenance and upgrading costs
4. No trial period offered
5. Complex installation – can take up to 1 month
A decade late, legacy systems will be as extinct as the dinosaurs! What should hotels do now?
An all in one solution – Switch to Cloud PMS
7 Reasons to adopt cloud PMS
1. Streamlines Operations: Automates all critical operations. Simplifies day to day task management.
2. Maximized Revenues: Saves on recurrent maintenance costs. offers higher and quicker ROI.
3. Eliminates Errors: Avoids over bookings and reservation related errors. Other petty errors caused by manual inputting.
4. Allows Anytime, Anywhere Access: Works on any smart device. Unlimited user access on basic internet connection.
5. Expands Market Reach: Integrated with online distribution system. Seamlessly sells on OTAs, GDS and social media.
6. Saves Time: Lets you started within minutes. Reduces manual dependency.
7. Helps Small Hotels Compete with Big Brands: Enjoy market reach of a 5-star with low investments. Multiplies your brand presence online.
Rise to the Cloud in Less Than 7 Minutes! Register Now!
Posted in Uncategorized | Tagged Cloud PMS, legacy systems, pms, pms for hotels, pms systems | Leave a Comment »
If you haven’t been able to establish a strong market presence, then it’s time to rethink and shake things up a bit. The online market is wide and there are a lot of factors involved in building a market presence. There is one solution that can streamline the operations and help expand your hotel’s brand presence.
Hotelogix’s centralized distribution system is a management program where room sales, inventory and rate setting are sent through to OTAs, GDS, mobile and social media outlets. Therefore, instead of investing in a number of mediums to reach out to the audience, a centralized approach will simplify the process and broaden the reach. Having a centralized pool of rooms to advertise is far better than allotting a number of rooms to each channel separately. If one channel under-performs and another over-performs, you can divide the rooms up accordingly at no loss to you. This efficient way of allotting rooms will maximize your reach and, in turn, your profits.
A centralized distribution system will unify your hotel’s rate management as well. With rate parity becoming a hot issue, it is important to keep an eye on even rates across platforms. With a centralized system you don’t have to worry about updating each platform. With one click, all the rates will be sent out at once. You can easily define your single rate and let the system calculate the conversions and publish the rates across all the channel destinations.
Another perk of a centralized dashboard is that you can see bookings from all different sources in one easy-to-manage platform. You can quickly analyze your number of sales from different channels and measure effectiveness to improve your business. You will rid yourself of the headaches that come with going back and forth between multiple mediums and calculating numbers. So if you’re looking for a way to expand your market reach and simplify your books, try unifying your distribution systems. One simple move could make the world of difference.
Posted in Hotel Management Software | Tagged centralized distribution system, hotel branding, hotel distribution system | Leave a Comment »
In this video snippet from the webinar on Online Marketing Strategies for Boutique Hotels, Nathalie Salas helps hoteliers understand the importance of direct bookings and using TripConnect as a tool to save on commissions given to OTAs. The webinar offered tips and tricks for boutique hotels to define a clear online marketing strategy. To watch the complete webinar video,
Posted in Hospitality Management System | Tagged Hotelogix, trip connects, tripconnect | Leave a Comment »
For hotels looking to increase direct bookings, a web booking engine and a Facebook booking engine cannot be ignored. In this video snippet from the webinar on Online Marketing Strategies for Boutique Hotels, Nathalie Salas elaborates on the importance of booking engines fo
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