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Technology plays an important role in a hotel industry which is highly reliant on staff and administration.

Property Management Systems:

An amazing example of such innovation is a “Property Management System” or PMS. A PMS helps hotels with computerized administration of customer bookings and incorporates areas like online reservations, housekeeping, point of sale and more. A PMS is normally a necessary part of small and mid-sized hotels and becomes a need in multi-property groups, owing to their size. This system encourages both micro administration and macro administration of just about all the aspects of hotel operations.

Varied hotels make utilization of different modules of the property management system depending on their needs. A few PMSs offer analytical features that help in driving the business.

Ease Hotel Operations with the Latest Technology

Other Technologies:

Hotels are using remote training, support center access and documentation programs in a computerized manner these days. Apart from the computer software, other technologies are also being used to simplify operations. There are intricate frameworks dependent upon hotel’s IP telephone networks as well, that are applied for system integration and easier visitor access. There are many CMSs (Content management systems) available too, that assist hotels in dispersing data to the customers and promote marketing initiatives, thereby supplementing the traditional marketing activities.

Green Technology:

Green technology is picking up wide frame in the hospitality business with the stress on reducing the hotel industry’s carbon footprint and expanding awareness among the guests about the meaning of sustainability. This comprises of all activities that include eco-friendly initiatives, waste management, recycling and reusing, and energy efficient methods. More hotels are embracing green technology these days. The need for green is echoed in a survey by a popular online travel portal, which reveals that 62% of U.S. travelers prefer green hotels and give a thought to the environment when choosing hotels, meals or transportation. 17% of travelers are even willing to pay more for eco-friendly features. With travelers becoming more eco-conscious of the choices they make, it is the right time for hotels to implement green practices that fuel the business.

By reducing your hotel’s carbon footprint, you can not only go pro environment but also cut down on your operational costs.

Whether it is a cloud based property management system or small initiatives like waste management, using technology in your hotel make things easier for your business as well as the guest.

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Affordable PMS

As technologies advance, the old clears a path for the new. Some individuals may be inclined to hang on to what they are comfortable with, but they won’t advance if they don’t make room for the best and brightest. With property management system (PMS) in the hotel business, there has been a notable shift to the new and improved cloud-based system from the old legacy system.

When it comes to PMS, clouds have it in the bag. Beating out the old legacy systems in many categories, cloud PMS are:

Safe: There is no danger in losing your data if there is harm to the equipment. You won’t lose any important room data, accounting details or employee information after an accident or destroyed fittings. All your data, records and information are put away on the cloud so you won’t lose them. The cloud is likewise extremely secure and your information is not at danger of hacking. The framework will likewise consequently move down all your data.

Accessible Anywhere: Since the cloud based PMS utilizes the Internet to store data and information, you and your representatives can get to the data from any computer, tablet or cell phone. On the off chance that you have to check a couple of housekeeping details after you’ve officially left the property for the day, you can undoubtedly log into the cloud from your home gadget with the best possible login data.

Adaptable System: When you’re not dealing with hardware, updates are simple. The product might be modified to consequently update itself with any progressions or new gimmicks that may be useful to your property. You can tweak the interface to house just what is relevant to your property.

User-friendly: Cloud-based systems are not difficult to utilize and set up. Since they run on the Internet, there is no compelling reason to maintain disks or software or go through confusing instillation steps. Cloud-based systems can help clients troubleshoot on the spot.

Affordable: Onsite legacy PMS require a great deal of setup expenses and an accomplished specialist to keep up the server. With evacuating the equipment and work costs alone, the value drops down, definitely.

Managing a hotel is not an easy task, it requires co-ordination of various departments so that they can work smoothly towards one goal – customer satisfaction. From check-in to check-out, guests expect a pleasant stay and look forward to receiving special treatment from every member of staff of the hotel. Only if your guests are happy, will they leave good reviews about your hotel, recommend your hotel to others and turn into recurrent guests. TripAdvisor, a powerful online review site can fetch you good clients only if your guests leave positive reviews on the site. So, the bottom-line objective of any hotel is to impress the guests and build a good clientele. To reach this goal, you need a powerful property management tool to streamline all your hotel operations and manage bookings so that you can spend that extra time with your guests.

Adopt PMS, bid adieu to manual processes

Property management systems have made great advances in the hotel industry. Cloud based PMS has streamlined the booking process and has helped many small and mid-sized hotels come out of the abyss. With reduced amount of manual processes, business has freed up for more vital tasks and hotels have a bright chance to grow. In this rapidly changing industry, hoteliers should always look for property management tools that will ease operations, automate procedures, reduce the risk of human errors and give hoteliers enough time to attend to guests. A PMS also helps you manage bookings and stores them in the database that is further used to show you precise availability for selected period and occupancy forecasts and statistics. Hotel management can use the frontdesk to check-in and check-out guests, book extra services for guests, organize reports and manage housekeeping. If you have a PMS, during the guest check-out, when people are in a rush, it becomes easier for the receptionist to quicken up the process. This would otherwise be impossible with the old pen and paper methods.

The housekeeping and accounts department is also an integral part of the hotel operations as it co-ordinates with the frontdesk. The various reports and statistics generated by the tool can help increase the hotel’s revenue and cut down human errors. Professional tools also accommodate non-hotel related services such as restaurants, spas, shopping through Point of Sales. Basically, a property management system is a software solution designed to simplify hotel operations and improve revenues. A property management tool can surface as a savior from many tedious day-to-day hotel operations.

Online pms for hotels

Easy switch to Property Management System

It is natural that having a property management system installed for the first time in your hotel or upgrading to a better property management system can potentially be quite disruptive for its day to day business routine. The change can be quite disruptive for your guests and executives as well. All this will also depend on the quality of system you’re planning to install.

Further, you’ll need to prepare your team, organizationally and mentally to ensure that the switch is less stressful and disruptive for everyone involved. It is important that you get everyone excited about the new system during the preparation stage, which begins at the time of evaluation and continues into the implementation and training phases of the new system.

Once you’ve made the decision about purchasing a property management system, the vendor will help you in planning, evaluation and implementation process.

So, choose an efficient property management system will be easy to get started with and allow seamless management of Housekeeping, Multiple POSs, Regional Offices, Restaurants, Front desk, Credit Cards, Reservations and even the hotel’s website on a unified platform. Keep in mind all the advantages of the software, it is obvious that a hotel which integrates such a system into their day to day operations, can work wonders for both its managers as well as visitors. So, the next time you see that front desk executive smiling and carrying out his/her duties without worry, you’d know that it’s an efficient property management software at work.

For more details, read the white paper on Legacy versus Cloud Based Property Management Systems.

Overbooking

  • Hotels usually overbook rooms expecting some cancellations
  • But if you carelessly overbook, it will lead to chaos

 

The Art of Overbooking

  • If you have to follow the overbooking strategy, do it cautiously.
  • Airline industry have made a lot of extra cash by honing the art of overbooking, and if done right, so can your hotel.
  • While there are many reasons to avoid overbooking, the practice also has a few benefits.
  • Overbooking may actually help your hotel in a few ways to pool in more revenues. It is a call to be taken after careful analysis.

 

Drawbacks of Overbooking

  • While overbooked airlines usually compensate guests with cash or a flight upgrade, there is little that can be done to pacify an irate guest waiting at the front desk apart from driving them to your competitor’s lodging, which could spell bad news for business.
  • Negative guest reviews on OTAs that could ruin the hotel’s reputation

 

Tips for Better Management of Overbooking

  • Follow up on non-arrivals
  • If you can gauge a little beforehand, do not hesitate to call your guests and inform them that their room is cancelled. Offer complimentary stay during off-season or a few loyalty points
  • Always have a backup plan. If all your guests arrive and you simply have no room at all, you must be able to find them an alternate property where they can stay comfortably

 

How to Effective Manage Overbooking?

  • It is important to understand your market and your customers before attempting to overbook your property
  • If you are going to attempt this balancing act, do your research first and be sure you have all the right tech tools to make it as easy and efficient as possible
  • And do not forget, the customer is king and will have the last word, especially in the case of overbooking

 

 

 

Marketing Trends to Follow in 2014

1) Mobile is Growing

  • Travelers are using mobile as the first contact with hotel’s websites increasingly. 50% of direct reservations will be through a mobile phone in 2017
  • 20% of reservations through mobile phone in 2013
  • 37% of consumers connected to Internet by smartphones
  • 63% of travel suppliers increased bookings by mobile phone from 2011 to 2013
  • 43.8% of travelers will book at the last moment with mobile phones  by the end of 2014

 

2) Videos that Transmit

  • Videos are the way to transmit experiences – the special feature that makes your hotel unique.
  • During 2013, 81% of bookings checked videos. Source: Eyefortravel “The 2013 Traveler”

 

3) From Organic Search to Hotel Finder

  • Google controls keywords in organic search. It is important to not only have SEM strategies but to also be tagged in Google Places, and appear in Google Hotel Finder Lists
  • Everything seems to indicate that Google is interested in tourism business and hoteliers

 

4) Retargeting

  • Over 96% of people that visit one website, leave without buying. Retargeting strategies allow you to attract visitors’ attention, even days after, and bring them back.

 

5 )OTA vs. Direct Bookings

  • OTA reservations have a cost of 15% or 25% for the hotel. A hotel, through its marketing strategies and brand resources can increase direct bookings without paying commissions
  • However, OTAs are an important platform and it will be important to be present on maximum of them
  • Combining it with a Channel Manager like SiteMinder that will make the optimization and multiple channel distribution easier

 

6) Google Carousel for Hotels

  • Carousel is a scroll with images under the Google search bar. It has already been implemented in Europe and the United States
  • Google is putting up a fight in the tourism market. You must be in Google Places, Google Maps, Hotel Finder and also in Carousel, of course

 

7) Key Facts

  • 42.7% of travelers start their plans in Google
  • 24% – Google believes that this is the increase in direct bookings that hotels will have in 2014
  • 68% is the growth in mobile bookings, according to Google
  • 180% bookings from tablets are going to increase, according to Google

 

8) Marketing on Social Media

  • Social Media is not just Facebook, neither is it all about constituting direct sales channels
  • Social Media is about making the most of these networks and using them as direct communication and one-one with potential guests and visitors
  • It requires planning publications, developing attractive content and achieving high levels of engagement

 

9) Key Facts

  • 7 hours a day is the time some people get to be on social networks
  • 8% of the people are already willing to book directly from Facebook
  • 90% of the OTAs have their version on FB

 

10) Responsive Multiscreen

  • Travelers search on their personal computers, smartphones and tablets, depending on the time of the day
  • Therefore hotel websites must be prepared to work on all kind of screens, fast and smoothly

 

11) Loyalty and CRM

  • Reward those who book rooms from your website, those who contribute with reviews on TripAdvisor, and those who return to your hotel
  • Develop loyalty strategies; to define your guests’ profile, to know their preferences, discover what they like and what they do not about your hotel

 

12) More and More Analytics

  • Analyzing visitors’ behavior on the hotel website allows you to optimize the information, make the content more attractive and understand the keys of conversion
  • It is not about having a web presence but to manage it properly!

 

13) Google Plus

  • Google Plus is consolidating as a wide social network that interacts with Google Maps and Google Now. You should also be there!

 

14) Geo Targeting

  • Applications that take into account the location of the traveler and allow you to attract them with direct promotions when they are nearby.
  • This is of utmost importance to increase last minute bookings

 

 

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