For hotels looking to increase direct bookings, a web booking engine and a Facebook booking engine cannot be ignored. In this video snippet from the webinar on Online Marketing Strategies for Boutique Hotels, Nathalie Salas elaborates on the importance of booking engines fo
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Gone are the days when hotel industry was primarily reliant on staff and administration. Although most of the hotels still depend on them but technology has taken away a huge chunk of operations. Take a look.
Cloud Based Property Management System
Property management system or PMS helps hotels with computerized administration of areas like reservations, housekeeping, point of sale and more. PMS has now become an important factor for small and mid-sized hotels, especially multi-property groups. The system encourages both micro and macro administration of just about all the aspects of hotel operations.
Remote training, support center access and documentation programs are technological programs that are being used by various hotels nowadays. Apart from computer software, there are other technologies such as CMSs (Content Management System) that assist hotels in dispersing data to the clients and promote marketing activities, thereby supplementing the traditional marketing activities. There are intricate frameworks dependent on hotel’s IP telephone networks as well that are applied for system integration & visitor access.
Since hotel industry is stressing on the reduction of carbon footprint and expanding awareness among the guests about the meaning of sustainability, green technology is picking pace. Hotels are partaking in many environmental-friendly initiatives like waste management, recycling and reusing and energy efficient methods. More and more hotels are embracing green technology these days.
A popular online travel portal revealed that “62% of U.S. travelers prefer green hotels and give a thought to the environment when choosing hotels, meals or transportation. 17% of travelers are even willing to pay more for eco-friendly features. With travelers becoming more eco-conscious of the choices they make, it is the right time for hotels to implement green practices that fuel the business. By reducing your hotel’s carbon footprint, you can not only go pro environment but also cut down on your operational costs.”
Whether it is cloud based property management system or use of green technology, it makes it easier for hotels to manage their operations and rake in more revenues.
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Given the right expertise sets & right approach, an upward change in any hospitality industry is inevitable, universal & clearly indicative of growth. It is important to note that such growth also invites the need of up gradation like a property management system of a property. For a better understanding of the product, ask yourself the following:
- Does your hotel reservation software often overlooks some problems/situations and is unable to properly address certain issues due to lack of flexibility and provision in the system?
- Does your hotel reservation software often hangs up and is unable to process multiple set of instructions from different locations at the same time? Does this happen more often than before?
- Is the current version of your hotel reservation software compatible with new age technologies, latest operating systems and the least used versions of the operating systems?
- Does the upgrade offer you certain novel features which will help in increasing the efficiency and smoothness of your daily operations?
- Is there a chance that you might run into file format issues in the event that you may have to open the back up of your current property management system at a new workstation?
In case your answers to the questions above aren’t positive, then find out the advantages of upgrading your hotel reservation software.
IT industry works tirelessly to introduce new features & better functionality into the current versions of applications. Regular upgradations will improve the efficiency of your operations and the newly added features will eliminate the bugs associated with the old version. The overall result will be a seamless & smoother version of the hotel reservation system.
If you regularly update your system with the new features, you will experience faster & hassle-free operations as the new version of software will be optimized with the latest technologies. Furthermore, the upgrades will take into account the change in your hotel’s infrastructure like updated utilities, increase in number of rooms, modern facilities, updated menu & billing systems.
The newer upgrades will not only improve your hotel reservation software but will also keep the users updated with the latest technologies & features. All this will translate into an enhanced user experience for customers as well as the hotel staff, thereby increasing the employee & customer satisfaction.
If you wish for the most optimum use of functionalities offered by your hotel reservation system, it is important that you upgrade and maintain it on regular basis. This will not only keep your establishment up-to-date with times but will greatly enhance the employee morale & customer experience.
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The reason why cloud technology has seen widespread adoption and innovation is because of the power it gives to the hoteliers. The small and mid-sized hoteliers have gained the biggest advantage. A cloud based, agile property management system can help integrate all critical operations of your hotel on a single, centralized platform and help you stay connected to the markets where your customers get their hotel bookings done.
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Technology plays an important role in a hotel industry which is highly reliant on staff and administration.
Property Management Systems:
An amazing example of such innovation is a “Property Management System” or PMS. A PMS helps hotels with computerized administration of customer bookings and incorporates areas like online reservations, housekeeping, point of sale and more. A PMS is normally a necessary part of small and mid-sized hotels and becomes a need in multi-property groups, owing to their size. This system encourages both micro administration and macro administration of just about all the aspects of hotel operations.
Varied hotels make utilization of different modules of the property management system depending on their needs. A few PMSs offer analytical features that help in driving the business.
Hotels are using remote training, support center access and documentation programs in a computerized manner these days. Apart from the computer software, other technologies are also being used to simplify operations. There are intricate frameworks dependent upon hotel’s IP telephone networks as well, that are applied for system integration and easier visitor access. There are many CMSs (Content management systems) available too, that assist hotels in dispersing data to the customers and promote marketing initiatives, thereby supplementing the traditional marketing activities.
Green technology is picking up wide frame in the hospitality business with the stress on reducing the hotel industry’s carbon footprint and expanding awareness among the guests about the meaning of sustainability. This comprises of all activities that include eco-friendly initiatives, waste management, recycling and reusing, and energy efficient methods. More hotels are embracing green technology these days. The need for green is echoed in a survey by a popular online travel portal, which reveals that 62% of U.S. travelers prefer green hotels and give a thought to the environment when choosing hotels, meals or transportation. 17% of travelers are even willing to pay more for eco-friendly features. With travelers becoming more eco-conscious of the choices they make, it is the right time for hotels to implement green practices that fuel the business.
By reducing your hotel’s carbon footprint, you can not only go pro environment but also cut down on your operational costs.
Whether it is a cloud based property management system or small initiatives like waste management, using technology in your hotel make things easier for your business as well as the guest.
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