Management is an integral part of any industry and hospitality is no exception. A large part of this process used to be carried out manually, or using outdated methods that involve spreadsheets. This was time-consuming and errors would still manage to creep through. Dedicated management systems were hard to come by, and most of them were developed by the large hotels for internal use.
The emergence of cloud based hotel management software opened up a whole new possibility for hoteliers around the world. Private companies began to pop into existence, developing sophisticated management systems that were accessible to any independent hotel. For the first time, small and mid-sized properties were able to utilize the same powerful tools that were once beyond their reach.
Property Management Systems (PMS) began to gain a reputation as a basic necessity in hospitality. There are many reasons why:
- Improved Efficiency –
Repetitive duties such as conducting night audits, assigning housekeeping responsibilities, managing reservations and so on could now be automated with a cloud PMS. This speeds up the various processes and it also decreases the likelihood of having to deal with human errors. Not only does this have a positive effect on the hotel’s revenue, it also reduces the load on staff, allowing them to better focus on the guests.
- Better Distribution –
Distribution is a vital part of a hotel’s business and with the vast magnitude of online platforms available today, hoteliers who don’t maintain a strong online presence could be missing out on these benefits. A good cloud PMS can integrate the property to a channel manager, pushing inventory across multiple OTAs. It can also connect the property to the Global Distribution System (GDS), giving the hotel much better visibility and boosting occupancy.
- Simplified Management –
Updating room inventory across all online platforms including OTAs has always been problematic for hotels. A cloud based hotel management software allows hotels to integrate completely to the channel manager, enabling real-time modification of room inventory across all channels when a booking is made online. 2-way XML connectivity enables the PMS to update availability when reservations are made through offline sources too.
- Extensive Reporting –
Collecting data from each department of the hotel can often be a laborious process. It doesn’t end there – the information needs to be analyzed, numbers need to be verified and discrepancies have to be hunted down. A good cloud PMS offers powerful reporting tools capable of compiling all the information entered into the system and generating dozens of specific, visual reports. This allows managers to spend less time gathering data and more time analyzing it.
According to recent surveys, a large number of hotels continue to use traditional methods to manage their operations. Tradition is hard to break, and owners may be hesitant to stop doing something that hasn’t caused them many problems yet. But it usually only takes a trial on the system for hoteliers to discover the unseen potential that their property has been harboring.