For any new hotelier, building solid brand recognition and maximizing room occupancy right away are keys to continued success. Using Cloud-based hotel software when just starting out is an excellent way for new hotels to organize their operations and distribute rooms online to bring guests in right away.
A single-point Front Desk interface and administration console allows a new hotelier to immediately streamline operations. Hoteliers can organize their bookings on an intuitive reservation chart, assign housekeeping responsibilities, and manage various points of sale. With these fundamental operations under control, hoteliers can focus their attention on creating a memorable experience for their guests as well as other bigger-picture business decisions for the future.
New hoteliers should also focus on creating maximum market reach and building their brand promise to potential guests. This can be achieved by integrating their PMS with a Channel Manager that can effectively distribute the hotel’s inventory across a variety of Online Travel Agencies (OTAs). Through 2-way XML integration with the Cloud, real-time updates ensure that rooms are being sold online at the proper price and are then reflected on the hotel’s Front Desk reservation system. This integration prevents human errors that lead to lost or double bookings and maximizes the hotel’s online visibility, which is especially important for a new hotelier who is just starting out in the hospitality business.
A new hotel can also enjoy immediate global connectivity by integrating with a Global Distribution System (GDS). The GDS distributes hotel inventory across major booking resources, and any reservations or updates are reflected in the hotelier’s PMS in real-time. With 100,000 portals connected to the GDS, this integration is an excellent way to ensure a hotel’s maximum exposure to the online marketplace.
With more and more travelers depending on online travel resources and social media, it is crucial for hotels that are just starting out to develop an online presence on every possible channel right away. , Web-booking engines, review media sites like TripAdvisor and Facebook-booking engines that integrate with the hotel’s PMS are all important ways to capitalize on this trend. A strong online presence will build brand assurance for a new hotel, and for small hotels, this is especially useful to attract more guests from diverse areas as opposed to being limited to their immediate geography.
A Cloud PMS system is an important asset for any new hotelier. It helps to organize all key operations and build an online presence from the onset, so that hoteliers have more time to build their guest experience and strategize for future plans. Hoteliers may be hesitant to incur many expenses when just starting out and Cloud PMS will suit their needs just fine as this software has no initial investments – there are zero infrastructure expenses, no maintenance costs and you get unlimited user access at no additional price. Such software provides high return on investment and will continue to benefit the property well into the future as it is agile and ready for integrations with the latest technology in the market.
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Global distribution system has been an essential part of the hotel industry since the 1970s. It is a powerful platform that allows travel agents and travelers to compare rates and look for various hotel options. GDS has many advantages as it contains the complete list of itinerary in one place to provide ease of access to the traveler. We list down some of the attractive features of a GDS system and their advantages:
Packages: Hotels can offer combined packages that comprise of the hotel tariff, air travel charges and other services. This provides a convenience factor to the guests as they see a better rate which works as a highest selling point.
Marketing: Investing in a GDS is a good option for hoteliers who wish to market their brand without much cost. The system showcases your hotel to various clients across the globe, thereby helping your brand increase its visibility and revenues.
Audience: GDS has the capabilities of reaching out to a wider audience therefore broadening your reach to all kind of travelers including leisure and corporate.
Real-time information: GDS displays the real-time rates and status, therefore bringing in transparency for both travelers and hoteliers. When the rates change, hotel managers can alter price points or introduce special offers for the agents to take notice and suggest new opportunities to their clients.
Reduced manpower: A GDS acts like a trustworthy middleman that relays real-time information, thereby reducing the dependency on the staff and management.
Hotel GDS software is a technology that is built to make life simpler. It saves time, effort and provides your property a greater exposure. It is a management program where room sales, inventory and rate settings are sent through OTAs, GDS, mobile and social media outlets. Therefore, instead of having a separate medium to send out to each of these entities, a centralized approach will simplify the process and broaden the reach.
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Point of Sale software is a new-age technology tool which replaces the age old system of manual reporting and entry that hoteliers use to follow. This tool has provided a big relief to hoteliers by eliminating large chunk of workforce, especially from the departments that are involved in regular outflow and inflow of cash. When the POS software was launched, it received a warm welcome by the industries and now the tool is becoming widely popular in the online market world too. The credit goes to the internet revolution that has also made online bookings and reservations popular.
The POS system of the hotel management software is a great boon for hoteliers, especially restaurants and retailers who receive a significant amount of revenues from the online transactions. In such businesses, where orders happen online, it becomes tough for the staff to manually handle such large volumes sitting at the front desk or their offices thus a POS is built to target such issues. A POS eliminates the chances of errors and mistakes that often happen during transactions. Furthermore, when it comes to consolidating the records, it becomes tedious for the person handling the check-out to get the right figures. A POS normally consists of all necessary modules integrated into one system, with real-time data processing. The transaction can be of any kind, be it hotel booking, inventory related or online purchase.
Online POS software also helps in enhancing the guest satisfaction levels. During the peak season, when hotels receive a large chunk of guests, owning to the extreme work pressure, many guests are not well taken care of. This may result in guest dissatisfaction. With the help of POS, hoteliers can keep track of their guests orders and services which directly get billed to their folios. Guest details, history and purchase patterns are maintained in the system which can later on be used for business purposes.
Guest satisfaction is given the topmost priority in the hospitality industry and the POS is strategically built to provide the best of experience to both guest and hotelier.
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Internet and technology has changed the course of the hospitality industry with millions of hotels offering online booking facility to their guests. In fact, the tech-savvy travelers find it much easier to book hotels of their choice and at their own convenience. This growing trend has changed the travel process in the last many years with more and more travelers going online for ease of booking and instant confirmation. Hotel booking engine saves a lot of time and provides the right information about the room to the guest prior to his booking. Most hotel brands have managed to increase their revenues through the booking engine whilst reducing dependency on the online travel agents.
Here are the benefits of a booking engine:
- The booking process is quicker with a booking engine. The traveler can search, select and complete the process including payment within minutes. The traveler also receives the booking confirmation instantly
- The booking reservation software is available 24×7 so even if there are bookings coming at mid-night, the system will work flawlessly
- The accuracy of the bookings is higher for the guest who can examine the details at various stages before the checkout
- The booking engine is a commission free tool that increases the chances of direct bookings. All the more, hotels can have a complete control over their pricing
- A booking engine provides a strong platform for hotels to build their brand
- The web booking engine is directly linked to the PMS system hence it doesn’t require any manual efforts from the staff. Since the system is automated, there is no possibility of overbookings or double bookings.
- The booking engine helps free up the staff time so that your staff can work on other important hotel functions and dedicate more time for guest satisfaction.
- The guest details are recorded during the booking which makes it easier for the hotel staff to further use it for marketing purposes.
- Hotels can upsell add-ons or various services that differentiates them from other brands. This feature is not available with any third party sites.
- The online payment feature reduces the manual workload and provides a comfortable and secure platform to the guests.
It is vital for hotels to provide a mobile optimized booking engine as mobile bookings are on rise. PhoCus Wright research US mobile travel report also suggest that the travel industry will see $25.8 billion bookings from mobile alone, which represents 8 percent of the total travel market and 18% of the online travel market. Apart from this, hotels should also provide a booking engine on Facebook for the travelers who are present on the social media channels.
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Technology has evolved to a level where there are multiple channels available today to promote the hotel rooms. Unlike earlier days, hoteliers don’t have to worry about their rooms being unsold or overbooked. Most hotels either use an outdated system or legacy system wherein the rates have to be manually updated or few other hoteliers still work on the pen and paper methods which lead to multiple errors. It is hard to keep an account of all these channels and it is manually impossible to change the room rates every now and then. This is where cloud based channel manager integration is helpful for hoteliers to organize and track open rooms and bookings. A fully-integrated channel management solution of a hotel system is versatile, relevant for any property type and size.
The channel manager interface is seamlessly integrated into the front desk so when a room availability is changed on the front desk, the same gets updated across all channels. There is no delay in room updates with cloud managers. There will be no rate parity issues because the hoteliers will have remote access with the revenue managers. The staff will not be required to manually enter the reservation details as the information will be automatically saved on cloud. This in turn will double up the bookings whilst giving the liberty to your guests to book the room of their choice. The advantages of a cloud based channel manager are invaluable. The 2-way interface automatically updates the room nights across channels with the assurance that rates/packages are being fed accurately.
The hotel booking software when integrated with the channel manager will be able to communicate information that is stored without having the need of a server. There are minimal barriers when the two connect on cloud and the data gets stored in a safe, secure and manageable way. Once the distribution system is streamlined, hoteliers can easily focus on other aspects like brand enhancement, ROI and revenues.
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Technology has changed the facet of the hotel industry and the nicest gift it has given the hoteliers is a cloud based hotel system. The software has helped hoteliers establish a brand identity in the global markets with improved services.
Hospitality industry is all about rendering guests with the best of services that ultimately leads to enhanced brand reputation. However, many hotels begin by providing quality services but gradually face a dip in their service quality. This is mainly because of hotels that still rely on manual procedures to run their operations. Manual processes lead to silly errors which are unavoidable and often put your hotel’s reputation at jeopardy. Therefore, it is important for hotels to automate their operations to avoid any bad incidents of errors.
Technology like a hotel pms streamlines crucial operations, eliminates errors, frees up staff time and above all is accessible from any remote location so one doesn’t have to be present in the property throughout. Nowadays, pms comes with customizable features for hoteliers to be more organized and efficient while rendering services. The cloud based pms is the most ideal hotel software that helps in organizing and maintaining the property and such well-maintained properties can always attract a lot of guests who prefer the A-class service.
The latest technology present in the hotel software offers features such as booking engine, front desk management, housekeeping, night audit reports etc. On the other hand, a centralized Distribution System offers Channel Management, GDS, TripConnect and more such features that help hoteliers to sell their inventories across channels and build the brand presence, globally.
The online reservation and booking feature is one of the most important features of the hotel system. The booking engine is a revenue generator for the hotel and a convenient tool for the guests who prefer to book online. Manually reserving the rooms or through traditional travel agents is a passé. Nowadays, the combination of internet and technology has made it easy for travelers to search and book hotels online and for the hoteliers to connect to more and more guests. If guests go through travel agents, they have to pay a fee to them for their services and on the other hand, hotels will have to pay commissions to the travel agents. This way both the guests and hotels end up losing their money. But if you look at technology, online reservation doesn’t require a third party involvement in making a booking. On the more, guests are given the liberty to choose their own dates, rooms and hotels while the hotels can sit back and rake in their revenues through advance bookings.
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In the last decade, there have been significant changes in the hospitality industry which has raised the standard of the products. Many hotel pms providers are feeling the impact and are developing quality products so that they can meet the rising demand of the hospitality industry.
There are many new hotel properties that have come up in the recent years and the competition is rife in the hospitality industry. Hotels are opting for automated services that will improve the standard of services and provide flawless experience to the guests. New-age, web-based technologies like hotel property systems are helpful in providing an online reservation and booking platform to the guests. Revenue generation mostly depends on the kind of occupancy your hotel attracts, therefore, it is important to note how crucial it is for the pms providers who are dealing in the software development.
The primitive pms system (legacy and outdated systems) offer basic features like online reservation, housekeeping, front desk but these are not enough to help a hotel grow in the surging demand and competition. The new-age PMS providers are developing features that could help small hotels stay afloat in the competition. There are customizable features which let hoteliers add or minus features as per their requirement, thus, reducing the cost incurred for the new application or features. There is a lot of competition in the hotel PMS business, you just have to look out for the right developer.
When choosing a property management system, look for a cloud based system that will provide you anywhere, anytime accessibility so that you can handle your hotel tasks even from a remote location. Another important thing you need to look out for is the support and service standards. Make sure you opt for a PMS provider that offers round-the-clock support system that will help you fix last minute glitches or technical issues. Nowadays, most pms providers offer online support and assistance to help you run your hotel’s automated system, error-free.
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