OTA facilitates booking and reservation for the hotels but managing OTA bookings requires willingness to adopt innovative ways to attract more customers through direct sales.
What is so special about the online booking? It is not only that online booking allows people to book the hotel accommodation, tickets or concert but it allows them to visit the hotel through images before making a decision over reservation at a specific hotel, resort or inn. Most of the hotelier are offering online reservation and booking to their customers facilitated by their online websites through hotel software. However, for an increased and more customers it is always important to have a platform from where the bookings can be directed to your hotel. This is where OTA (Online Travel Agencies) booking comes into play. Most of the hotels have fallen in love with the OTA for it provides hotel operators with good business.
There is a kind of liking among the customers to go to OTAs than directly surf a hotel website for booking and reservation. The OTAs booking system offers choice that leaves customers into a position where they can compare the prices and services before finalizing a booking. The OTAs charge specific amount from the hoteliers for their services and also put the condition that the hotels shall not advertise rooms for less than what they have posted on the OTAs. Since, more and more customers are switching to exclusive booking websites, the hotel managers require to work on managing OTA bookings in a better manner to make the most of the services.
The significance of OTA booking to reservation can be gauged with the fact that most of the online users consider multiple hotel websites at one place better than searching one by one. Understanding the norms of the OTA booking the managers are required to make their website presentable and the rates comfortable for the customers to stand in the competition.
The hotel images offer a great deal of exposure to the hotels. It allows a peep in for the customers to the lodging facilities of the hotels, making it easy for the guests to decide. It gives a justifying edge to the cost and price range of the accommodation displayed on the website.
Managers who are managing OTA bookings are required to post better images of the hotels as most of the customers think that OTA forwards or refer those hotels which are least desirable.
Managing OTA bookings also require a willingness to find some better ways to attract the customers. The social networking can be used to offer discounts then putting the offers on the website that could lead OTA booking dumped.
There is other way to attract the online customers to your hotel. One of the most prominent and best way of managing OTA Bookings to increase the business is pop ups on the websites. It attracts the visitors and grabs their attention and at no ways it breaks the OTAs standard rule and regulations.
To make the most of the OTA booking the managers concerned with the reservation and booking have to realize other aspects too to make good use of the OTA.