The channel management system helps the hotel management system to deal with traders who provide different products to the hotels. Recording and tracking of incoming products, perishable items and used items is vital in the business.
In a competitive market it is very important for the business to have an organized system in every sphere of their dealing. A channel is thus formed to keep things under check. Tracking and recording forms an unavoidable activity in the business. Hotel management in that respect is a complicated subject that needs a better understanding to frame an organized system to deliver the customers with the best possible services. Channel management is one of the systems by which goods and services are tracked from seller to the ultimate consumer.
Hotel Channel management system is not any other program. It is also called the partner relationship management. There are certain programs – software, in the market which enables the channel management system to automate the sales and marketing process through indirect channels of the company.
The channel management system function includes the partner recruiting, life cycle management, compensation planning, forecasting, accounts, activity tracking and product configuration. Most of the system includes partner tools which brings visibility to the partner into the system.
The channel manager in the system provides a complete automated integration numerous leading property management systems, central reservation systems, revenue management and hotel booking engine to offer a comprehensive integrated solution.
There are many channel management software providers who are offering flat fees for a month that you can choose on monthly basis to improve your business process and reduce the cost of acquisition.
The conventional supply chains design is where the supplier firms and the customer firms usually have a system that interacts. This integration allows order, inventory and many other information in flow and passes it securely between the two partners.
There are many channel management system in the market and you have to decide which one is suitable for you:
Manufacturer – Buyer: In this channel management system buyers work with manufacturing firms that produces goods to sell. In this system buyers require to partner with the management for collateral distribution and order management. This way they maintain the records easily and can track anything by using the software. The automated system makes it sure that no time is wasted in tracking and recording the exchange of goods and services.
Distributor – Buyer: Most of the buyers work for distributors and large retailers. They buy products in larger scale. Their orders require management to keep the prices and other things under check. This is why they require order management, price customization and shipping prioritization. The channel management system is connected with each part of the process. Hence it makes it easy for both parties to have everything on record.
Wholesale and Retail Buyers: This is another distribution channel for hotels in the manufacturing and services part. In this the buyer works for the wholesaler and then distributes it among the retailers. Here the buyers need a strong integration with the different retailers as their number is large. The integrated system handles accounting, tracking of the dealer’s account, collateral distribution and marketing tracking. Basically channel manager deals in organizing its business with different departments in hospitality which is similar to the other product related business.